Name, Image, and Likeness (NIL) rights have reshaped the business of college athletics—but they’ve also introduced new legal considerations for athletes, institutions, brands, and collectives.

As NIL opportunities expand, participants must navigate a complex and evolving framework that includes state laws, NCAA policies, institutional guidelines, and federal scrutiny. Issues such as contract enforceability, disclosure requirements, eligibility rules, and compliance obligations can vary widely by jurisdiction and organization.

“It’s employment on its face. There’s no masking it.”

-Michael LeRoy, Professor of Law, University of Illinois

This shifting legal environment creates both opportunity and risk. Athletes must understand how NIL agreements affect their eligibility and personal rights, while schools and partners must balance innovation with regulatory compliance. Staying informed is essential as lawmakers, courts, and governing bodies continue to redefine the boundaries of NIL in college sports.