1/27/2026 12:53:55 PM Copy of FTC Issues First Wave of Warning Letters Under New Consumer Review Rule: Key Lessons for Brands By Barry T. Mehlman In August 2024, I wrote about the Federal Trade Commission's then-new Consumer Review Rule (Adieu, Fake Revie(u)w), which is designed to...
1/27/2026 12:42:51 PM Copy of NAD Suggests Changes to Price Comparison Advertising By Albert M. Cohen The National Advertising Division of BBB National Programs (NAD) recently issued a final decision in a competitive challenge brought by...
1/27/2026 12:26:15 PM Copy of "Talk Cleanly to Me"—Touting the Quality of Your Skincare and Beauty Products While Mitigating Class Action Litigation Risk By Albert M. Cohen Assuming the title of this article prompted you to read on, it probably comes as no surprise to you that consumers' interest in the...
1/26/2026 3:49:00 PM Copy of Claiming Your Drug Product is Unique: Does That Mean It's Superior? By Test user1 Alex Inman Allan Duboff Brands and marketers seek to highlight what makes their products singular and unique. But it can be very challenging to do so in a...
11/25/2025 11:51:13 AM Copy of Is "Good for You!" a Health-Related Marketing Claim? Context is King, According to Minute Maid Case By Andrei Sirabionian The phrase “Good for You!” can take on a variety of meanings, ranging from a statement of congratulations to a sarcastic dig, depending...